•Though the one lakh price tag is not fixed by TATA
group, it was the word of mouth of people which fixed that range. This
expectation of people creates a big challenge for the company. To accept this
challenge the following strategies are followed:-
•Target costing method
•Penetration pricing
•Low pricing policy with minimum
profit margin.
Why it is so cheap?
India's tata motors offers its $2000 nano,which the company touts is the world's cheapest car.Saving were achieved in the manufacturing ,design and absence of features.
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