*Streangth are Price,
mileage, style, brand name, all
weather vehicle, first innovation.
.
*weaknesses are Fiber body, low suspension power,low engine capacity, light vehicle,
not suitable for hilly areas, delay due to singur violation.
*Bikers can be motivated, auto
rickshaw & second hand market can be motivated.
*Other competitors (Honda, Maruti , Tara
tiny) not eco-friendly, Govt. may come with new
rule.
*As Tata is going to provide this car with rupees one lakh only, so it may not give the same service like it’s
other vehicles.
•*But it’s post purchase services will be better than a
costlier bike.
•*Customers may get minimum
three services from Tata in any of it’s servicing center, all over the
country.
•*We the future customers, can also hope for additional
services from TATA group.
DISTRIBUTION
*TATA, it’s business has been
extended to the overseas i.e. to the Europe, Africa, U.S & Australia.
*Hence it has n-number of
showrooms in India & outside of India.
*The exclusive showrooms are the best distribution channels
for TATA itself.







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